At Ticketmaster, we consider ourselves the driving force behind creating unforgettable fan experiences worldwide. We’re firm believers that innovation thrives in an environment of openness and transparency. That’s why we offer public access to our unparalleled global event data. Our goal is to empower developers, partners, publishers, and others to unlock the potential of our live event data and bring moments of joy to fans through compelling and innovative products, all powered by our Discovery Products.
Join us in shaping the future of live events.
If you’re interested in exploring opportunities with us, we encourage you to reach out through our Contact Us page. Please provide as much detail as possible about your use case, business model, and target audience. This information will enable us to have a more focused and productive follow-up conversation regarding potential collaborations.
You can anticipate receiving a response via email within 48 hours.
By default, all applications are granted access to our Public APIs, which come with a quota of 2 requests per second and 5000 requests per day. If your use case demands a higher request limit, we recommend exploring our Discovery Feed.
The Ticketmaster Discovery Products provide you with access to a wide range of live events, attractions, venues, and more! Our datasets encompass both North American and international markets, offering access to over 25 markets, and we’re continually expanding. Additionally, the Ticketmaster Discovery Products source data from various ticketing platforms, including TicketWeb, Universe, Front Gate, Ticketmaster Sport, and MoshTix, to ensure comprehensive coverage.
The Ticketmaster Discovery API currently exclusively supports the JSON format. For our approved partners, we also offer a Discovery Feed available in both JSON and CSV formats. The Discovery Data feed offers some distinct advantages, including the ability to index the data, absence of call limits, and hourly refreshes. Many partners may find the Discovery Data feed to be a more suitable technical solution for their needs.
As the global leader in live event ticketing, Ticketmaster offers exclusive content spanning various genres and event types, including Music, Sports, Theatre, Comedy, Festivals, and Family Attractions. With over 400,000 tickets sold annually through the affiliate program, we provide an opportunity to elevate the user experience in the live event space by integrating superior content and global technology solutions into a single integration.
Partners who collaborate with us have the chance to earn competitive commissions while delivering engaging content to their users. Our affiliate program plays a pivotal role in Ticketmaster’s strategy, assisting a wide range of clients, from industry giants to innovative startups, in reaching new and expanding audiences.
Our program rewards partners based on actual sales generated, not just traffic referrals, across both primary and resale channels. While specific rates and terms can be tailored during the onboarding process, the primary objective of our program is to target incremental audiences—those fans who might not have been aware of the event.
Please note that Ticketmaster does not provide commission for primary ticket sales during presales or within the initial 24 hours following a public onsale.
Our affiliate program is ideally designed for websites and apps capable of bringing distinct and unique audiences to Ticketmaster’s Marketplace, ultimately driving additional sales. If you believe your platform aligns with this description, we invite you to submit an application.
Upon approval into the program, Ticketmaster will provide eligible publishers with the following resources:
To ensure accurate sales attribution, you’ll use your Impact publisher ID to wrap destination URLs in Impact click tracking. When you successfully drive a sale to Ticketmaster or any associated brands, the Impact tracking system ensures proper crediting of the purchase. If you opt to utilize our API or Feed, this click tracking will be automatically applied to your links once you add your affiliate publisher ID to your developer account.
You will have access to reporting via the Impact interface, including the option for custom reports that can be delivered daily.
Before signing up with Impact, please don’t hesitate to reach out to us to determine if you meet the program’s requirements
Our Discovery Products grant access to a wide array of events available on Ticketmaster, including those offered by our affiliated brands like Ticketweb, Front Gate, MoshTix, Ticketmaster Sport, and Universe. Additionally, we have the capability to extend access to resale events via our secondary market suite of sites, which includes NFL Ticket Exchange, NHL Ticket Exchange, and the NBA Tickets Resale Marketplace.
For those looking to stay informed, we offer optional weekly newsletters that provide valuable insights into sales trends, onsales, and last-minute event opportunities. If you’re interested in these newsletters or have specific questions, feel free to reach out to your account manager.
Impact serves as the central platform for managing all aspects of our business relationship, including legal agreements, reporting, and payments. On the other hand, the Ticketmaster Developer Portal is your gateway to accessing Ticketmaster event content and metadata.
Within the Ticketmaster Developer Portal (accessible via ‘Edit Profile’), you can seamlessly integrate your Impact Publisher ID. This step links your API key, ensuring that your Impact tracking is automatically added to event links within the Discovery API/Feed.
In most instances, no. Our program primarily caters to affiliates capable of crafting unique content experiences that align with our clients’ objectives and drive additional traffic to Ticketmaster.com, ultimately leading to conversions. Access to our Partner Commerce API is typically restricted to a select few business partners.
If you have any inquiries or require further clarification, please don’t hesitate to reach out to us.
The affiliate program is presently accessible in 25 markets, encompassing Australia & New Zealand, Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Ireland, Israel, Italy, Mexico, Netherlands, Norway, Poland, Switzerland, Spain, Sweden, South Africa, Turkey, United Arab Emirates, United Kingdom, US & Canada.
Ticketmaster is committed to expanding the affiliate program to include even more markets in the future. To get started, you can sign up here.
Our content solutions offer high-resolution images for Ticketmaster events, accompanied by all the essential event metadata. By default, you do not have permission to use official team and league creative materials from sports leagues such as NFL, NBA, MLB, and NHL.
However, there may be instances where specific requests can be routed to the respective league through your account manager. Please feel free to reach out to discuss any such requests.